Writing Center

A strategy offers you an approach to a task. This strategy will help you to get your point across effectively. When writing, remember to keep in mind:

Purpose Audience Subject Structure

You'll be sure to PASS!

Appeal to the senses

When you appeal to the reader's senses, using la vista (sight), el oído (hearing), el olfato (smell), el tacto (touch), or el gusto (taste), he or she will walk away with a vivid idea of what you are trying to communicate.

Good writers know that a rich appeal to the senses will make their lines memorable. Look at the opening lines to Platero y yo, by Juan Ramón Jiménez (1881-1958), a Spanish author.

Platero es pequeño, blando, peludo, suave; tan blando por fuera, que se diría todo de algodón, que no lleva huesos.

Jiménez appeals to the reader's sense of sight by referring to Platero's size, "es pequeño", and also to the sense of touch by saying he's "blando, peludo, suave; tan blando . . . que se diría todo de algodón, que no lleva huesos," (soft, furry, smooth; so soft, that you'd say he's made of cotton, that he has no bones). Platero, the small donkey, comes to life for the reader because of these vivid details.

Most of the everyday writing that appeals to our senses everyday, however, comes from advertising. A piece that tells you that you are going to see, hear, taste, smell, and move will engage your immediate attention.

You might use the graphic organizer on page 237 to identify how the poster appeals to each sense. If you are designing your own poster, you might use it to think about things to include under each category. Remember, the more specific you are, the better your message will get across.


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